FOOD SCIENTIST LAUNCHES LINEUP WITH MUSHROOMS AT THE CENTRE
Mushrooms will be the next superfood to shake up the supplement industry, with global demand expected to
skyrocket over the coming decade. The growing popularity of mushrooms is backed by numerous health benefits,
including the ability to strengthen immune systems, promote cardiovascular health, and boost energy levels. The
massive market for functional mushrooms is valued at USD 32.24 billion as of 2023, and demand is expected to
continue to grow by 10.8 percent annually. Consumers should expect to see mushrooms increasingly featured in a
variety of healthcare, supplement, and pharmaceutical products.
By the result of pandemic 2019, there has been increased awareness and top-of-mind conversation about the
importance of both physical and mental health. Well-being has become a major priority, and many of us are seeking
new ways to boost and balance our health. Mushrooms are a proven, effective way to improve our wellbeing — and
they provide benefits in a variety of ways, from better sleep to brain health. While adding mushrooms to plant-based
diets — and using the superfood as a source of alternative protein are popular ways to increase one’s mushroom
intake, innovation abounds with the use of mushroom extracts in supplements. One strain of mushroom, in particular,
is being hyped for its ability to promote long-term health and longevity, with roots in traditional medicine:
Mushrooms are used as a medicine for over 2000 years, its powerful effects have an impressive range of
applications— and it’s being used in formulas to bring better sleep. Mushrooms were considered as the “medicine
of immortality”. Modern science will probably be reluctant to adopt this particular point of view, but everyone agrees
that besides delicious dishes, mushrooms can offer valuable nutritional benefits to our body.
One of the most basic advantages of Aloha’s Mushroom consumption is the protection against the occurrence
of cancer as mushrooms, with their antioxidant properties, prevent or slow cellular damage. Moreover, they offer
savory flavor that reduces the need for added salt, which in turn helps keep your blood pressure low. As a substitute
for red meat, they are also a shield against cholesterol. And their positive qualities do not stop here. The findings of
a scientific study in showed that people who choose mushrooms in their diet, have a lower risk of developing mild
cognitive impairment (MCI). In addition, mushrooms have been shown to contribute to better bowel function,
provide vitamin D and play a key role in a healthy immune system.
Key Medicinal Mushroom Varieties
There are over 10,000 known mushroom species, but only around few are well-researched for their health benefits.
Key Medicinal Mushrooms Key Industry Players
Reishi Aloha Medicinals
Turkey Tail MycoMedica
Lion’s Mane Nammex
Cordyceps Mushroom Science
Chaga Oriveda BV
Shiitake Real Mushrooms
There is focus on proprietary mushroom cultivation techniques, researching mushroom compounds, and developing
innovative medicinal mushroom products to expand their market share. And above all Mushrooms are indeed a
mighty superfood.